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Production of commercials

Some time ago they said that Advertising is a motive force of trade. But in the present situation advertising and advertising video, are the “motive force” not only of trade but of a multitude of other spheres of commercial as well as non-commercial activity. Advertising is aimed to attract people’s attention to anything: goods, services, events and actions, even to a necessity to commit kindliness, as it is a case with social advertising.

Out of all spheres of advertising, advertising video seems to take first place as to its impact efficiency. Advertising of any product on TV generates an instant response of viewers and multiplies interest of people towards this product. To achieve this high effectiveness level of commercials, recognizability of an advertised brand, it is not enough to shoot a white teeth glamour girl, who points a finger at the advertised product appealing to purchase it. It is a necessity to approach professionals in order to get high quality commercials.

Since its creation the FirstField studio has been producing commercials, which more than once proved their effectiveness. The quality of the FirstField studio production is recognized by specialists in this specific field. Thus, for example, the Studio made a computer graphics part for the commercial of the Monte-Carlo radio station, shot by Gregory Konstantinopolsky, a well-known clip maker.

Application of computer graphics in creation of video clip commercials at present is a necessity. A minimum level presupposes presentation of a company logo or a product brand in the commercial. A maximum level of the computer graphics use is a fully animated reel with 2D- and 3D-animation. The FirstField studio can make a graphic design for a video of any level of complexity. Thus, in the reel, made by the FirstField studio for Apple Computers, which demonstrated a new Apple Macintosh G5 model, the FirstField studio animators created a practically new video content with the use of computer graphics means. Products of this company do not need a presentation, and quality of advertising materials must be at the appropriate level.

The FirstField studio has created many commercials, which have become highly recognizable. Among them are advertising clips for the J7 juices and nectars, the Indesit white goods. In addition one more reincarnation of the classic Soviet and Russian ad slogan “Fly Aeroflot!” in a new commercial was entrusted to the FirstField studio as well.

Among the Studio productions there are commercials for other well-known brands. By the order of Mozer Motors, an official dealer of the GAZ automaker, a commercial reel was produced featuring the Volga, most popular plant’s model. A new but already popular brand of the X-Cite breath refresher was promoted on the Russian market, in part due to commercials made by the FirstField studio.

High quality of the studio’s advertising products is assured by its expertise not only within the framework of commercials production but also by production of television and cinema productions, where requirements are strong.